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The Importance of Email Authentication

March 21, 2024
DMARC Protocol


Email remains a key tool for business and personal communication. It also remains a prime target for cyber threats. The landscape of cyber security continuously evolves, with email authentication standing out as a critical defence mechanism against the increasing sophistication of attacks, particularly social engineering. This post delves into why email authentication is more crucial than ever and how technologies like DMARC are essential for safeguarding email communication.

The Rising Threat of Email-Based Cyber Attacks

Recent years have witnessed a disturbing uptick in email-based cyber attacks. From phishing expeditions that deceive recipients into divulging sensitive information to sophisticated Business Email Compromise (BEC) schemes costing companies millions, the threat is real and growing. Statistics reveal a startling rise in these incidents, emphasising the urgent need for robust email security measures.

Understanding Email Authentication

At the heart of combating these threats is email authentication—a set of protocols designed to verify the authenticity of emails. These include:

  • SPF (Sender Policy Framework), which prevents mail servers using an unauthorised envelope sender domain (not to be confused with the “From” domain end-users see).
  • DKIM (DomainKeys Identified Mail), which allows the receiver to check that an email has not been tampered with in transit.
  • DMARC (Domain-based Message Authentication, Reporting, and Conformance), which builds on SPF and DKIM.

Neither SPF or DKIM prevent email domain spoofing, only by also implementing DMARC can you request mail servers to quarantine or reject mail that does not have an SPF and/or DKIM pass also aligned with the 'Header From'.

The Evolving Landscape of Email Security

The battle against email-based attacks is heating up in 2024 with major mail receivers (like Google) requiring senders implement DMARC or their emails will not be delivered to Gmail or Google Workspace users. Therefore, it is essential senders implement DMARC to prevent emails going to junk or being rejected outright.

Why DMARC is More Relevant Than Ever

DMARC stands as a pivotal tool in the email security arsenal. It not only helps in validating the sender's identity but also instructs email providers on how to handle non-compliant emails—whether to quarantine them, reject them outright, or let them through. Implementing DMARC is one of the most effective and simple mitigations against the risk of email spoofing, protecting both the organisation and its stakeholders from potential fraud.

How to Implement DMARC Effectively

Implementing DMARC involves several key steps:

1. Set up SPF and DKIM records: Before DMARC can function, SPF and DKIM must be configured correctly for your domain and sending services.
2. Publish a DMARC record: Create and publish a DMARC policy in your DNS records. Start with a policy of 'none' to monitor and collect data without affecting your email delivery.
3. Analyse reports and adjust your policy: Use the data from DMARC reports to identify legitimate email sources then check the mail from them is passing DMARC compliance checks, if not, adjust SPF and/or setup DKIM.
4. Enforce a stricter policy: Once confident in your email sources and authentication setup, move to a more restrictive DMARC policy, like 'quarantine' or 'reject'.

Overcoming Challenges in Email Authentication

While DMARC and other email authentication measures significantly enhance security, they are not without their challenges. These include the complexity of setup, the need for ongoing management, and the potential for legitimate emails to be quarantined or rejected. However, with careful planning, continuous monitoring, and the use of intuitive tools like VerifyDMARC, organisations can navigate these challenges successfully.


As cyber threats continue to evolve, so too must our defenses. Email authentication, and DMARC in particular, are vital components of a comprehensive email security strategy. By understanding and implementing these technologies, businesses can protect themselves against the ever-present threat of email-based cyber attacks. In 2024 and beyond, securing our digital communication channels is not just recommended; it's imperative.

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